Company Ethos
Roop Living was created on the premise of our passions and beliefs: a love for beautifully designed things, that complement modern lifestyles and make the world a better place.
Our Vision
To contribute a world where aesthetics, functionality, and sustainability intertwine to create a beautiful world. Our vision is to build a place where people can come to find and discover kitchen products that create seamless experiences for simplified living; to be the company that best understands and satisfies the product needs of modern consumers.
Our Mission
We are a brand that is committed to creating innovative products and offering high-quality kitchen products that contribute to a thriving society. We are on a mission to tackle inefficiencies in the kitchen and home by creating and offering kitchen products that prioritize aesthetics and functionality to increase efficiency while promoting wellness and minimizing our carbon footprint.
Brand Fundamentals
There are six key principles that guide everything we do at Roop Living.
AESTHETICS
The importance of design lies in making the human condition of living more attractive, more convenient, more easily understood. It may be unnecessary to some, but to most, it's purpose is obvious as its outcome leads to a better life.
“Great design evokes an array of emotions.”
FUNCTIONALITY
Every product, whether it be used for preparing a meal, a product we consume or put on our bodies, clothing, and accessories should be functional for our often overloaded lifestyles.
EFFICIENCY
Time is the most luxurious gift we are given when we enter this world. Everything we use and experience directly impacts how we feel and the enjoyment we get out of life.
WELLNESS
Everyone should understand the importance of living a healthy, balanced life full of vibrancy in order to live exceptionally.
SUSTAINABILITY
We love our earth and everything on it. We strive to be mindful of our ecological impact and seek ways to lessen our carbon footprint. Although a single company’s efforts may be small, a collective effort can be quite significant.
IMPACT
A belief that to leave a place we enter better than we found it, making a positive impact on people’s lives and the this beautiful world we call home.
The goods that we create or offer must meet at least one, if not more of the following criteria:
Manufactured using lean manufacturing methods, renewable energy
Resources used must be recycled, non-toxic, biodegradable, compostable
Packing must be biodegradable, compostable, recycled, reusable, minimal
Philanthropic initiative to foster community
